Marcelo Assis
Founder & CEO — Assis Digital Holding
Marcelo Miguel Pereira de Assis is a Brazilian entrepreneur and software engineer from Goiânia (GO), founder of Assis Digital Holding — a portfolio of AI-powered SaaS products built for the Brazilian market. Based in São Paulo, he has built and operates 10 digital platforms serving thousands of users across AI content creation, education, interior design and revenue analytics.
About Marcelo Assis
Marcelo Assis (born December 2, 2004, in Goiânia, Goiás) is a Brazilian technology entrepreneur and software engineer. He is the founder of Assis Digital Holding, a company that builds and operates a portfolio of SaaS (Software as a Service) products powered by artificial intelligence and designed for the Brazilian market.
A Software Engineering student at Inteli — Instituto de Tecnologia e Liderança, in São Paulo, Marcelo has built and launched 10 active digital products. His platforms serve users across segments such as generative AI content creation, preparation for ENEM (Brazil's national university entrance exam), interior design, revenue analytics, Brazilian Portuguese voice synthesis and citation optimization for large language models.
His core technical stack includes TypeScript, Next.js, NestJS, AWS Lambda and Supabase. He specializes in programmatic SEO, Generative Engine Optimization (GEO) and organic growth strategies with zero paid media investment. His full portfolio and blog, in Brazilian Portuguese, are available at marceloassis.com.br.
Products — Assis Digital Holding
A portfolio of AI-powered SaaS products for the Brazilian market.
Journey
- 2024Founded Assis Digital Holding in São Paulo
- 2024Launched PhotoGen and AI ENEM
- 2024Launched Interior AI Brasil
- 2025Launched Influenciador IA and Papagaio AI
- 2025Launched Rastreia Receita and Niverfy
- 2025Published 7 themes on the VS Code Marketplace
- 2025Published 2 extensions on the Chrome Web Store
- 2026Published technical articles on Dev.to and Grokipedia
- 2026Launched the AI Wrappers Leaderboard, a curated ranking of AI tools for the Brazilian market
Publications
Marcelo Assis writes technical articles about micro-SaaS and programmatic SEO on Dev.to, maintains Grokipedia entries on topics related to his products, and has published 8 Visual Studio Code themes and 4 Google Chrome extensions on the official marketplaces.